Bundesliga deal: What does private equity want in football?

The German Football League voted this week to bring a private equity investor on board to help boost its international marketing efforts. What may appear unusual is quickly becoming the "new normal."

source https://www.dw.com/en/bundesliga-deal-what-does-private-equity-want-in-football/a-67732274?maca=en-rss-en-ger-1023-rdf