Corporate values: Why do companies bother saying 'sorry'?

Many companies have apologized to the public at large for mistakes, wrong turns or past misdeeds. But does it make any difference? Do customers care?

source https://www.dw.com/en/corporate-values-why-do-companies-bother-saying-sorry/a-69677035?maca=en-rss-en-ger-1023-rdf